---
title: Under Armour
description: Intevity Case Study - Engineering a pioneering platform to catalyze billion-dollar growth
---

[Case Studies ](https://www.intevity.com/case-studies)

# [Under Armour](https://www.intevity.com/case-studies/under-armour)

 Written by [Intevity](https://www.intevity.com/case-studies/author/intevity) | Jan 14, 2022 2:11:59 PM

With a vision for a premium digital engagement platform, Under Armour turned to Intevity to identify the right enterprise tools to support growth. We gave them an unexpected piece of advice: invest in building your own platform and get the most from out-of-the-box solutions. The result was a 14-year partnership building upon that foundation.

 

A custom ecommerce solution built to perform like a pro athlete

 

Increasing online revenue from $9m to $1B over 14 years.

 

THE ASK

To utilize a cutting-edge digital platform to consolidate customer relationships and drive growth for Under Armour

THE DISCOVERY

We first assessed Under Armour’s options for a platform capable of driving both immediate benefit and longer-term revenue growth through market-leading engagement. Digging deeper into the opportunity, we identified that investing in a custom platform could drive innovation and personalization by also integrating with best-of-breed solutions

 

Own the platform to drive your business.

 

THE RESULT

The focus of Under Armour's digital eCommerce platform shifted from short-term planning to a longer-term technology cycle. With the ability to drive innovation and personalization at their own pace, a 7-phase digital growth roadmap took them from $9m revenue in 2006 to over $1b mark.

[View full post](https://www.intevity.com/case-studies/under-armour)

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