With a vision for a premium digital engagement platform, Under Armour turned to Intevity to identify the right enterprise tools to support growth. We gave them an unexpected piece of advice: invest in building your own platform and get the most from out-of-the-box solutions. The result was a 14-year partnership building upon that foundation.
A custom ecommerce solution built to perform like a pro athlete
Increasing online revenue from $9m to $1B over 14 years.
To utilize a cutting-edge digital platform to consolidate customer relationships and drive growth for Under Armour
We first assessed Under Armour’s options for a platform capable of driving both immediate benefit and longer-term revenue growth through market-leading engagement. Digging deeper into the opportunity, we identified that investing in a custom platform could drive innovation and personalization by also integrating with best-of-breed solutions
Own the platform to drive your business.
The focus of Under Armour's digital eCommerce platform shifted from short-term planning to a longer-term technology cycle. With the ability to drive innovation and personalization at their own pace, a 7-phase digital growth roadmap took them from $9m revenue in 2006 to over $1b mark.