Insights

Katie D. Velazco

Senior Strategist and Experience Practice Lead

Read more from Katie D. Velazco:

Digital transformation overload: how to prioritize the right company initiatives

3 minute read → A partner of ours took a new job at a Fortune 500 healthcare company and found himself inheriting over 100 digital initiatives. All required investments of both attention and money, an impossible task if he wanted each one to be done well. Which ones were the right ones to focus on?
How to create and use customer journey maps to improve your business

4 minute read → Why use journey maps?  A government client of ours routinely published content and wanted to improve their content production process. Managers were frustrated because the writing staff would routinely circumvent the mandated process because they felt it took too long to follow. Circumventing led to faster content production, but..
Make your innovation lab an idea killing machine

4 minute read → A lot of organizations view innovation labs as idea factories, but the most successful programs we’ve seen have set up their labs to be idea killers instead. Lean, mean idea-killing machines that kill ideas as quickly, and with the least amount of investment, as possible. We’re here to tell you how they do it.
Prepare your organization for innovation in 3 steps

4 minute read →  90% of executives saying that long-term success depends on developing and implementing new ideas. The growing realization that new ideas are better fostered through deliberation rather than accidentally discovery is the reason we've seen innovation programs on the rise recently in organizations.  While seemingly straightforward,..
Start your corporate innovation program with these 3 things

3 minute read →  Our research and work with several Fortune 500 companies taught us that there are three (3) must-have requirements to build innovation. Successful innovative organizations invest in a dedicated team, adopt frameworks to support ingenuity while simultaneously decreasing risk, and stay maniacally-focused to surfacing and..
Top 4 reasons why innovation fails (and what to do about it)

4 minute read → Depending on which business article you read, the percentage of innovation initiatives that fail is somewhere between 70 and 95%. In other words, it’s high. But why is it so high? And what can you do to succeed? Here are the 4 top reasons why we have seen innovations fail.  

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